Handar Civil Explosives | New Brand Strategy Launch Event Held in Lima, Peru

On January 10 (Peru time), Handar Civil Explosives’ new brand strategy launch event was grandly held in Lima, Peru. Witnessed by representatives from the Chinese Embassy in Peru, the Chinese Enterprises Association in Peru, the Peruvian government’s energy management department, Chinalco Peru, MMG Las Bambas, Shougang Hierro Peru, Jinzhao Mining Peru, Zijin Mining, the Belie Group, Chinese Headline News, and various government bodies, enterprises, and media, the renaming ceremony of Handar’s newly acquired Peruvian subsidiary to “Handar EXSUR” was officially completed. This symbolized that Handar Civil Explosives has formally taken root in the Peruvian market.

At the conference, the company unveiled its fresh image and ambitious blueprint, showcasing to the world its great aspirations in the civil explosives industry. This grand event not only marked a crucial step in Handar’s globalization journey but also symbolized the beginning of a new chapter in the South American market.

Liang Fa, Rotating General Manager of Guangdong Handar and General Manager of Handar Civil Explosives, gave an in-depth speech on the company’s glorious history, core strengths, and future development strategies. He emphasized that the company follows the steps of China’s Belt and Road Initiative, aiming to build a comprehensive product line and full industrial chain layout to meet the diversified demands of global markets. While consolidating its domestic market, the company is actively expanding overseas, with the South American market being the focal point of its strategic development.

For South America, Handar has formulated a detailed strategy that includes mergers and acquisitions, joint investments, and diversified means to establish production facilities such as industrial explosives, detonators, and ammonium nitrate plants. The company is committed to building a global industrial chain network and will also deepen cooperation with local enterprises to fully tap into the enormous potential of the South American market.

In addition, Handar Civil Explosives grandly launched its new product brands: GrandEx packaged explosives, GranDet initiation system, and GranDev bulk explosives. These brands not only represent the company’s refreshed image but also embody its firm commitment and confidence in future development. With these new brands as a starting point, Handar aims to further enhance its brand influence and market competitiveness, providing strong support for the advancement of its globalization strategy.

Throughout the event, Handar Civil Explosives showcased cutting-edge production technologies and excellent product quality. The company has always regarded product quality as its lifeline, ensuring industry leadership through continuous innovation and upgrades. At the same time, Handar will strengthen its after-sales service network to provide customers with more comprehensive and efficient services.

Handar Civil Explosives will continue to uphold its core values of “Achieve Win-Win Cooperation with Integrity and Innovation”, constantly improving its own capabilities and competitiveness. It will provide higher-quality products and services to customers worldwide, actively shoulder social responsibility, promote the sustainable development of the civil explosives industry, and contribute to the prosperity of the global mining sector. With relentless effort, the company aims to write a new chapter of mutual benefit and shared success.